Daniel Benavides C.

GEN AI CREATIVE DIRECTOR

TAP-TAP

Playable Brand Game, 2026Tap Tap sold a single idea: getting insured as an athlete now takes two taps. A claim like that is easy to say and easy to forget, so instead of explaining it I turned it into muscle memory. This one button trail runner was built as part of the campaign, and the gesture is the whole game: a single tap never clears the obstacle, two taps always do. By the tenth obstacle the phrase is no longer a slogan, it is something your thumb already knows. The level ends by handing the player a code and sending them straight to the ecommerce, where the same two taps buy the policy. Built from scratch as a single HTML file.Play it here: https://taptapasur.netlify.app/

The Absurd Distance

Short Brand Film, 2025I began with a simple truth: sitting together no longer means being together. By pushing that everyday distance into quiet absurdity, the piece uses humor to reveal what we’ve stopped noticing. Kling and Suno shape the moment until it becomes impossible to ignore.

The Pressure

Short Brand Film, 2025I started from something men rarely address outright: at a certain age, a prostate check becomes part of the deal. By pushing that reality through playful exaggeration, the piece uses humor to make the message stick. AI ties it all together — characters, shots, and sound — into one clear moment.

Untold Ingredient

Short Brand Film, 2025European chocolate built its prestige on an ingredient that remained unnamed.
Through close-ups of pleasure, multiple European languages and a restrained musical contrast, the film allows the revelation to emerge quietly, not as a claim, but as a truth finally spoken.

Declined Dreams

Short Brand Film, 2025Most people don’t live like aspirational ads. They just want their card to work. I transformed that insight into a full production using technology across script, visuals, music and sound.

S.N Corvo - Stileta

Videoclip, 2025The project merges the melancholy of the Andean yaraví with neoclassical minimalism, blending human intention and technology to form a new hybrid composer. The video echoes early cinema, using its aesthetic to evoke a past era reimagined through contemporary sound.

Ponte la camiseta

Social content, 2025I took the idea that ‘put on the t-shirt’ often excuses overtime in Latin American creative circles. I made a fun video where the music does the talking, flipping the vibe and exposing the joke we rarely question.

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